I’m President and Founder of SADA. I am a graduate of the renowned King Edward Medical College, Lahore, and have completed my postgraduate qualification and training from the University of Manchester, England.
Since 1994, I have been practicing as a consultant Audiologist / Audiological physician in Pakistan and have attended nearly 500,000 patients with hearing impairment to date. I have always strongly felt the need to assist underprivileged patients in our society. It was this vision that I shared with my wife, and together we started SADA in 2013. Since then, we have been successfully attending to hearing-impaired children from low-income families, free of cost, providing all diagnostic and rehabilitative services.
Working as an Audiological physician over the last 26 years, I have seen people—especially children—suffer from hearing loss and its terrible effects on their lives. While I have always made an effort to lessen the pain, we need the support of the masses to reach more deserving children and families and make a bigger difference in their lives.
I initiated SADA (Society for Audiological and Development Ailments) as the voice and sound for children with hearing impairment. SADA is a nonprofit, non-governmental, and non-political organization formed in 2013. It was registered in 2014 as an NGO with the Department of Social Welfare, Government of the Punjab.
In Pakistan, we have a staggering number of 1.5 million children who are hearing impaired. Many others who share the love and compassion for humanity have stood by me and helped in this cause. By the grace of Allah Almighty, we are serving hundreds of children every year, but we aim to reach thousands more as the need is great!
Dr Afzaal Alam
President – SADA